October 19, 2020

18 Ways to Stay Positive During Difficult Times as a Female Entrepreneur

by Funmi

Entrepreneurship is a challenging position for founders and team members to handle even on good days.

There are so many things that you have to look out for, such as, employees, clients, investors, and everything in between. It can often cause terrible anxiety and stress. 

As a female entrepreneur, there is even more that you have to deal with than what a man may have to.

Manoeuvring through casual sexism and mansplaining are just a few things that females entrepreneurs could face. 

This added stress, as well as the pressure of balancing family and work life, in a way that men often don’t have to, can really start to make it hard to lead the company. 

The negativity that comes unconsciously from the persistent and prolonged anxiety can have a serious impact on your wellbeing, team, and relationships.

Some good news is that you don’t have to continue on with the negative headspace. There are some decisions and actions you can commit to that help you stay positive during difficult times.

Here are some tips to ensuring that you walk on the path of joy and positivity as a female entrepreneur.

1. Remember Your Purpose

stay positive during difficult times

Negative thoughts can begin to chip away at the main purpose of you being an entrepreneur. 

Once you are distracted from your main goals, you will never be able to put full focus into accomplishing them. 

By shifting your focus back onto the main purpose that you have to accomplish as a female entrepreneur, you can begin to put things back into perspective.

This can help you gauge that some of the issues and concerns you are facing aren’t as bad as you thought. 

2. Change Focus

If focusing on the main goal doesn’t seem to work, you can try to take a completely different approach. 

Maybe shifting your focus onto something else for a short while can help you stay positive during tough times. 

If going in one direction or after a certain task is not working, trying something new can help to improve your perspective.

It can give your mind a break from only focusing on one thing too. 

3. Look at Your Company Goals

stay positive during difficult times

Negative feelings towards the company after constant anxiety and stress is understandable, but it can make you lose focus on the important aspects of the company. 

You can get your focus back by turning back to the goals you have in mind for the company. 

You need to make sure that they are all written down and that you can go back to them whenever you need the extra kick to continue working hard. 

4. Talk to a Mentor

Building a relationship with a mentor you admire and take inspiration from can be a good idea. 

A business mentor is someone you look up to and can guide you when you have a situation that feels overwhelming. 

They have experienced plenty of tough times to draw from their past and give you invaluable advice that can help you through your struggles too. 

5. Take a Social Media Break 

Social media is a great tool that you often need to rely on as a business owner. 

However, it may lead to some entrepreneurs constantly being overwhelmed by the competition. 

The comparison trap can make it hard for you to focus on your business and instead keep focusing on what you lack. 

If you find yourself comparing the progress of your company to other businesses, you need to take a break from this unhealthy habit. 

how to stay positive

6. Use Others for Motivation

If you are looking at other businesses, make sure it is for motivation and into negative comparisons. 

The success of other businesses can be the motivating factor that drives you to success as well. 

By looking at other successes and seeing what things are possible, you can begin to push the business to new levels of success. 

7. Look Back 

Sometimes, it can be a good decision to pause and look back. 

By looking at all the hurdles you crossed and how far you have come, you can stay positive during difficult times. 

Looking at the past can help you redirect your focus on the future. 

8. Move On from Failures

Continuously dwelling on setbacks and failures can be a bad idea. What is done is done. 

When you experience any failures in the business world, you need to understand the importance of moving on. 

Failures are inevitable, and not all of them can be prevented. Instead of letting them mess with your mind, you have to start to focus on new tasks and projects to keep the business going.

9. Write Down Everything You Learnt

The best way to stay positive during tough times is to make sure that you take failures and give them a perspective. 

Writing down all the things you learned from them and how they occurred can be a good thing moving forward. It shows that you still gained something despite failing. 

In the future, you will be glad to know that you will not make the same mistake again. 

10. Spend Time with Loved Ones

stay positive during difficult times

Starting and operating a business can take up a lot of energy and time. Female entrepreneurs need to put in more effort to cement their success too. 

So, it can always be a good thing to take one step back and remember the reasons why you started. 

Spending some time with loved ones frequently can help you stay positive during difficult times and be a reminder about why you are making so much effort for the business. 

11. Communicate with the Team

The team members in the business are also experiencing many of the things you are. They can help to break through the negative funk that you have been feeling.

Talking to them about business ideas, future goals, personal goals, and other issues can be eye-opening. 

12. Communicate with the Customers

Reaching out to your customer base sometimes to see how they are doing can be a good idea. 

You should try and learn how they have been affected by your company to remind yourself about why you are running it in the first place. 

13. Do the Hardest Labour First

Being overwhelmed by the work can also make it harder to break out of the negative headspace. 

Sometimes, you need to buckle down and focus on getting the work done. 

Focus on getting the most difficult task out of the way first so that you can reduce the feeling of being overwhelmed. 

Getting the hardest labour done can also make you feel accomplished and motivated to start getting your workload in order. 

14. Appreciate Your Freedom

Another reminder to stay positive during difficult times is to remember that you are the boss. 

While it doesn’t mean that you get to do whatever you want whenever you want, but you do get some privileges and freedom.

15. Make a Plan

Lacking direction can often make you feel negative and overwhelmed too. 

If you feel like this is the case, you can sit down and design a plan for the next few years of your business. 

Having a general outline about where the business is going can be really beneficial in making you focused and positive about the company. 

16. Take a Break

Sometimes, you just need to take a step back to help you refocus on your life and business. 

Taking a short vacation or going away for the weekend can be the driver for greater productivity.

Unplugging away from the business world can reset your mind and drive you further. 

17. Reward Yourself

When you accomplish something in the business, it is vital that you celebrate or reward yourself for it. 

To stay positive during difficult times, you need to celebrate every small victory to keep yourself motivated.

Mapping out a rewards system can make the daily grind easier to deal with.


18. Reward Your Team

Applying a reward system for the team can be a good idea too. 

It would help if you kept them motivated and happy to make sure that there is an overall positive atmosphere in the workplace. 

The happy and motivated team can boost your mood and energy too. 



Running a business is definitely hard work, and female entrepreneurs have to work through so many added obstacles.

It is sure to stress out anyone, and such feelings are completely understandable.

However, taking the time and making the effort to ensure that you stay positive during difficult times can be a great thing. 

To keep your business going and moving forward, try to focus on the good things too.

Let me know your thoughts in the comment section. 

About the author


Funmi is Functional Health Coach. She is passionate about helping female entrepreneurs transform from Stress and burnout so they can begin to thrive in their body and by extension their businesses.

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